We all know that stories and playtime help children thrive—and that’s exactly what inspired the Baba Bathtime Stories (Pancsimesék) campaign. Its mission? To spark imagination and quality time between parents and children by encouraging free, creative storytelling with the help of loveable characters and playful packaging.

Why mention it? It taps into the ongoing trend of screen-free, purpose-driven family engagement. It’s a charming, multi-platform campaign backed by Unilever—thoughtfully designed to bring meaningful moments to everyday routines, one story at a time.