Project Description  After 125 years, one of Hungary's most established organizations needed a brand that reflects a changed world: mobility today means far more than driving. The rebrand repositioned the club to represent every road user, not only motorists.

Tasks

• Research-based brand repositioning and renaming (from Hungarian Automobile Club to Hungarian Mobility and Automobile Club)
• Development of a complete new visual identity
• Nationwide image campaign across TV, outdoor, online, andevents, built around a brand film combining AI-generated footage with archivalmobility-history films

Why mention it? Modernizing a 125-year-old heritage brand while broadening its meaning by keeping what people trust, changing everything else.